Link building

How to Calculate Link Building ROI

Unlike your other digital marketing efforts, link building doesn’t seem to create immediate value. You can calculate the ROI, positive or negative, of a sale from your marketing channels, but calculating the value of link building seems fuzzier. In a survey last year, less than 50% of small businesses had an SEO budget, and a […]

Link building

4 bonding ideas that won’t get you in hot water

I hear a lot of people in the SEO community questioning the value of link building. Current SEO trends seem to focus on the technical aspects of SEO and leave link building as an afterthought – or not a thought at all. I think technical SEO is extremely important and a top technical SEO professional […]

Link building

5 non-spammy link building tips that work

The good thing about a new link building project is that you don’t have to mess with old-school SEO. Put on a leather sports jacket, put on the business suit. Everything but the SEO tracksuit. Cultivate natural quotes that are given without asking is outside the mainstream of link building. It doesn’t have to be […]

Link building

How to Use Keywords and Backlinks to Build a Strong Link Building Strategy

Together these two methods can be used to create a well optimized and high ranking website. Link building remains one of the most important factors in SEO. A study of 1 million SERP results showed that the number of domains linked to a page is the most important factor in terms of ranking. In other […]