Popular link building trends may not be the optimal way to improve a website’s position in search engine results. Learn what to avoid.
HOUSTON, TEXAS, USA, October 13, 2022 /EINPresswire.com/ — Link building is an integral part of optimizing a website. It is the process of acquiring links from other websites to improve a company’s brand image. ranking and visibility on search engines. In a way, this is similar to how corporate officials will network with other companies and businesses.
If a quality website is linked to another website, the recipient will benefit because search engines will also assume that it is also a quality website. However, the opposite is also true. If a website that Google deems unreliable links to a business, the search engine will also begin to examine the business’s website further.
There are many ways to build links. It is important to choose the techniques that will be the most effective. Some common link building strategies include guest blogging, directory submission, and animation on social networks. However, there are some popular methods that a business should avoid to ensure quality links.
Search engines divide links into two categories: normal (natural) links and unnatural links. “Unnatural” links are spam, while normal links are everything else. Google’s goal is only to use natural links for ranking purposes. It therefore frequently updates its algorithm to contain the wave of manipulative link building practices.
1. Avoid adding links to existing web pages
One link signal that Google can track is adding links to existing pages on a website. If most of the sites that add links to already existing pages are those that sell links, it becomes easier for Google to catch them. In the end, it is best to avoid adding more links to existing web pages to avoid being associated with this type of manipulation strategy.
2. Carefully follow the line of Link Bait campaigns
If done correctly, a link bait campaign could be useful. Two common types of link bait campaigns are Ego Bait and Resource Bait. An Ego Bait is when the website polls a popular person to try to get links. On the other hand, Resource Bait is when the site publishes an exhaustive resource on a specific topic. Link baiting can result in hundreds of relevant links if done in a way that exposes the website to relevant sites, potential customers and customers.
Of course, the opposite is true. Some of these campaigns may be “successful” because they attract attention online, but do not return relevant links or activity to the website. Easy link baiting campaigns involved contests, humor and stunts. However, these are also the types that often fail.
3. Stay away from blog comments
Blog comments are an old and outdated strategy. Search engines created a link attribute called “nofollow” to counter this in 2005. There is no reason to spam comments on other websites. The only people who say it still works are those who offer comment spam services.
4. Don’t consider profile linking
When a user on a forum site posts or asks a question, a link leads to their profile. Quite often, a link goes from their profile to their business or personal website. As a preventive measure, this link will not be considered as a relevant link. Most forum sites prevent Google from crawling member profiles to prevent crawlers from considering these links as links for website ranking.
5. Be aware of the guest blogging fine line
While guest blogging was once a valid strategy, overuse and manipulative posts have rendered this tactic null and void in the eyes of Google. Now, Google has strict guidelines on which guest posts and blogs it considers spammy or not. The search engine will act against websites publishing blogs and guest posts. Google has given a basic guideline on what it considers manipulative:
– Keyword Link Stuffing – Added too many keyword rich links to a business in these guest posts
– Have the articles published on several websites
– Use or hire writers who are unfamiliar with the topics
– Use similar content in these posts and guest posts or duplicate the content of these articles found on the company’s website
Proper link building strategies can help improve a website’s ranking on search results pages. However, like most trends, some methods will become obsolete. Before adopting a tactic and starting the campaign, it is best to thoroughly research the latest valid methods. As with the study of history, it is better to know what happened in the past to avoid making the same mistakes again.
As a leader Houston SEO company, Actual SEO Media, Inc. encourages its clients to further expand their online presence. By harnessing the power of search engine optimization, the company helps businesses increase their online visibility and establish a stronger Internet presence. This company helps clients optimize their websites to expand their online presence and connect to more business opportunities. For more information, contact the office at (832) 834 – 0661 or by email at [email protected]
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