Why is link building important?
Google’s algorithms are very dynamic, with hundreds of vectors and factors to evaluate each search. Even as web browsers become more advanced, they will continue to rely on users and third parties to help them identify what content is meaningful. Search engines use links to fill in the gaps.
Proper link building is where most businesses and even SEOs fail. It’s not everyone’s cup of tea. Without link building, the website’s chances of ranking on Google’s first list are pretty low. Link building is one of the most important, if not the ONLY, tasks you need to accomplish.
The backlinks have a pragmatic role for the site in addition to the algorithmic advantages:
- Provides referral traffic
- Indexes orphan or isolated pages
- Offers readers on-page value
- can be used as a research quote.
- Establishes associations within your current industry
So now is the time to be innovative in your link building strategies.
Advanced link building strategies
1. Prioritize your prospects
If given the chance, businesses should always go for high authority link leads who claim to drive traffic and bring SEO benefits. This doesn’t mean that you should only target the big fish and ignore areas of low authority.
Always look for your prospects – this step is usually done manually and is of great value. Hence, it is not advisable to outsource the same.
When looking at the metrics of your potential websites, research their DR / DA, the number of keywords they are evaluating, and the number of referring domains they have. It will offer you a clear indication of the quality or not of the website. Most of these factors should ideally be as high as possible. Once you have some data on the website’s growth potential, you can add it to your email list.
2. Search for competitors
What are your competitors’ backlink strategies? Keep an eye on them to see where their links are coming from and what anchor texts they are using. You don’t have to imitate them, but take ideas from them. You will see an overview of all the links from your competitors that you did not include in your SEO promotions. All of these are bonding opportunities.
You can, for example, send emails to sites or people that connect with your competition and offer them even better content. Make it worth it for them to connect with you. This way, you increase the chances of getting backlinks from sites providing link juice to your competition.
3. Creating broken links
Building broken links is the same technique as link recovery except that it uses broken backlinks from all over the internet. Broken backlinks, also known as broken inbound links, are broken links from third-party websites that point to your website.
This suggests that you have a link from another site which now leads to a 404 error. So those backlinks were directing visitors to your site looking for a particular page that you had now deleted or updated elsewhere.
To circulate link juice and improve your advanced link building plan, find all the broken backlinks and rebuild them. You can use this Google Chrome extension to detect broken backlinks to your site and fix them in the meantime.
4. Create high quality content
What does high quality content look like?
Content such as research data, case studies, and industry news coverage are likely to get many links. Other content such as “how-to” posts, visual content, videos, lists and reviews – can also link inbound, even if they depend on existing content.
How do you develop high quality content?
Most marketers rely on research to develop high quality content. Once you have enough interesting research data, you can write some content and publish it on your website.
Gary Vee owns a winery, but his followers recognize him for his life lessons and inspirational quotes. It is also renowned for producing a huge amount of content in a single day. For your advanced link building approach, you should use the same content model as it can help you produce more content in less time and less engagement.
5. Creating links with influencers
Influencers are individuals who have dedicated, pre-existing communities in specific niches. They actively produce content to develop and engage their fan base. As a result, they can be an essential part of advanced link building technique.
Connecting with influencers is constructive because it connects you to a pre-established audience of like-minded people. When they promote your content, products and services to their audience, they will become brand ambassadors, allowing you to gain backlinks.
Follow influencers with websites using influencer networks like Intellifluence or Upfluence. If you identify influencers relevant to your brand, reach out to them to explore future promotional opportunities.
Guestographics are a great way to link to certain sites that are harder to promote. Guestographics would be a great fit for any website that requires an exact anchor link or less engaging in the design, such as a sales page.
Remember this little formula: “Excellent content + targeted distribution + Added value = Links”
To find trending content in your industry, use tools like Buzzsumo and Ahrefs Content Explorer. Think about how you can create an infographic based on a trending topic or persistent content. Instead of writing a guest post on the topic, create a high-quality infographic with a link back to your website.
Although Google aims to reward great content with higher rankings, the technique of link building is becoming more and more innovative. The rules for link building may change every few years or so, but its usefulness remains the same. Follow these steps carefully, modifying them to suit your specific needs and resources, and watch your link profile grow.
Plus, follow Google’s advice to avoid shooting yourself in the foot while trying to expand your market. We recommend that you ingeniously develop natural links and try to generate a lot of buzz around your business. Google’s algorithms are continually updated for unnatural links, and a penalty is the last thing you want to face when trying to grow your business.
Take your business to new heights by implementing any of these link building strategies, or hire a link building company to help you!