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Apple buys artificial intelligence music generator AI Music

Apple Inc. has acquired a startup called AI Music which uses artificial intelligence to generate bespoke music.

Apple Inc. has acquired a startup called AI Music that uses artificial intelligence to generate bespoke music, according to a person familiar with the matter, adding technology that could be used across its range of audio offerings.

The acquisition of AI Music, a London-based company founded in 2016, was finalized in recent weeks. The company had about two dozen employees before the deal.

Technology developed by AI Music can create soundtracks using royalty-free music and artificial intelligence, according to a copy of its now-defunct website. The idea is to generate dynamic soundtracks that change based on user interaction. A song in a video game can change to match the mood, for example, or the music during a workout can adapt to the intensity of the user.

On its LinkedIn page, AI Music said its goal is to “empower consumers to choose the music they want, seamlessly edited to meet their needs or create dynamic solutions that adapt to their audience. “. The startup had previously struck deals with ad companies to create more engaging ads that played different music depending on the audience.

A representative for Apple, based in Cupertino, Calif., declined to comment.

Although relatively small, the deal is one of the tech giant’s few acquisitions in the past year. Apple’s latest reported purchase was also for a music company: Primephonic. This startup operated a classical music streaming service that Apple intends to turn into an Apple Music-related app this year.

Apple has significantly slowed its acquisition spending in 2021, spending just $33 million to process payments in the fiscal year, according to a filing in October. That’s down from $1.5 billion in 2020 and $624 million in 2019.