In the early days of the Internet, content was the only basis for ranking in the Search Engine Ranking Page (SERP). However, Google showed up with its famous PageRank algorithm. It has been a game-changer in the way search engines organize websites within their pages.
Google didn’t just analyze the content of a page but the number of people linked to it. Links have continued to be one of the most important ranking factors used by Google and many other search engines to date. This is how search engines discover new content through links and judge the quality of that content.
Good links are considered a testament to the quality of the content. As you receive more and more links from trusted and popular sites, search engines will consider your website more relevant to their area of expertise. In turn, this will lead to better search engine rankings and increased traffic to your website.
SEO professionals and marketers use link building to build a network that links to a page in order to drive traffic and increase search engine authority. Link building is all about balancing your strategy and building relationships with other industry authorities. These links are meant to bring more people to the content and improve website visitors, which is a good indicator of the health of your site.
However, bonding is a complex and time-consuming process. Many SEO agencies and professionals don’t have the time or resources to do all of the work involved in link building. That’s why they’re teaming up with a third-party link building agency to link behind the scenes while getting credit for the work.
If you’re about to hire a white label link building agency, find out why reseller link building services are worth it in this infographic from Digital Marketing Philippines.