Are you a link builder or digital public relations professional, or are you just getting started? This episode of the Search Engine Journal Show is for you.
Get insights on smart links, highly targeted link serving and link metrics, from none other than Bibi the Link Builder.
Bibi Raven chats with Search Engine Journal founder Loren Baker about linking forms, writers versus automation, and also training teams and individuals to ‘stagger’ the creation of connections.
You can also meet Hilda the hen.
“With bonding, you should be leaving your ego at the door.” – Bibi Crow
“Taking the time to ask for something is so underrated in the outreach and bonding world. – Loren Baker
Continue reading below
[0:00] – How Bibi started her link building business
[3:49] – Why few people really understand link building
[4:58] – Bibi’s philosophy
[5:48] – Does it work to focus on metrics?
[6:05] – Type of link building Bibi does and what makes her different
[8:05] – What she does before reaching prospects
[8:38] – Public relations vs link building
[10:20] – Tactics to cut through the noise with bloggers and journalists
[11:58] – Who Bibi is recruiting
[12:33] – Target several publishers or build relationships with a few?
[13:33] – Will everything scale up?
[13:49] – Who are you targeting with awareness emails
[17:16] – The approach Bibi likes to take now
[17:49] – One of Loren’s most successful campaigns
[19:14] – What Bibi recommends when training teams
[20:20] – What you should and should not say in your awareness
[21:21] – Percentage of arguments for which it usually gets an answer
[22:20] – What Loren Learned About His Listicle Campaign
[24:16] – The power to ask
[26:23] – Why people don’t like link building
[28:39] – What she likes about Ahrefs
[30:24] – An idea that Bibi has on cats and dogs
[32:12] – Case study: What would Bibi do to start?
[35:15] – The importance of creating image links
[35:52] – Loren’s experience with beauty schools from the point of view of the link
[37:14] – The most overlooked and underrated search engine
[39:03] – Tip on what you should focus on for SEO this year
[39:25] – One of the most damaging forms of content duplication
[40:22] – Can Google identify if a backlink is paid or not?
[41:44] – Red flag patterns
[42:44] – Which sites to avoid
[43:44] – Does she associate clients together?
[46:46] – About being honest in your prospecting
[48:14] – How to pick up natural links is the best type
[49:36] – Is it more difficult to create links for B2B?
[49:51] – Is there a boring niche?
[50:48] – How do you approach a very niche client?
[53:20] – How to grow your business if you don’t have a lot of customers
[55:06] – What is the difference between link building and digital public relations
[56:03] – Pitch to executives on LinkedIn vs emails
[56:50] – The best Bibi link ever
[58:03] – Automate the creation of quality links and the tool it uses
[1:00:00] – Metrics to take into account when prequalifying prospects
[1:03:07] – Link building prospecting angles
[1:04:30] – How you will learn a lot
[1:07:23] – Bibi’s other hobbies
Continue reading below
“The human aspect is still very strong. We think about prospects and what interests them. –Bibi Crow
“Just try something different. Don’t be afraid, do it regularly and you’ll find a way that works for you. So many people are so scared to send something, so you should just try.
Connect with Bibi Raven:
Bibi Raven from BibiBuzz creates links in a safe and spam-free way. Its goal is to find out what sets you apart from your competition and how to motivate site owners to give you that link.
Join her on Twitter: https://twitter.com/bibibuzzcom
Visit his website: https://bibibuzz.com/
Connect with Loren Baker:
Follow him on Twitter: www.twitter.com/lorenbaker
Connect with him on LinkedIn: www.linkedin.com/in/lorenbaker