Link building

Google affirms the value of link building awareness

Google’s John Mueller answered a question about natural links and mentioned that link building awareness is okay as long as certain lines haven’t been crossed. Create quality content and get links to it The person asking the question had just received an answer to their question about link exchanges. So now he was commenting on […]

Link building

CommerceCo Recap: An SEO Link Building Process

Link building could be the most daunting search engine optimization task. It requires almost equal amounts of research, creativity, and outreach resembling cold calls. It is also essential for important organic search rankings. If your business is struggling to bond, focus on the steps or processes rather than an intimidating blob. Goals Having a clear […]

Link building

The Biggest Linking Mistakes You’ll Want To Avoid

If you really want to build a successful blog, landing page, or ecommerce site, you need to take SEO seriously. And while it might not be as sexy as advertising on social media or PPC, link building is the secret ingredient to SEO success. The problem is, most marketers make costly mistakes and unintentionally hamper […]

Link building

CommerceCo Recap: SEO Link Building Is Difficult

One of the most important search engine optimization techniques is link building. It is fundamental and essential. Just about every successful business venture wants or needs to make connections, but it’s hard to do well. Plus, there is no easy way to “hack” link building. It won’t scale like other SEO or marketing tactics. Link […]

Link building

How to identify the quality of the site for link building

How to assess the “quality” of a site is one of the most misunderstood concepts in SEO. If you get it wrong, you risk leaving sites that are likely to generate traffic out of your reach – or worse, sites that won’t add value or that could hurt your SEO performance. On May 26, I […]

Link building

Quick and easy link building ideas that you don’t want to overlook

Let’s face it, bonding is hard. It’s hard for businesses to create content that people want to link to. It’s hard for businesses to find contacts on the right websites, who want to link to the content you’ve created. And it’s hard to know which links will have a positive impact on your SEO efforts […]

Link building

Advanced link building strategies to build high quality links

Why is link building important? Google’s algorithms are very dynamic, with hundreds of vectors and factors to evaluate each search. Even as web browsers become more advanced, they will continue to rely on users and third parties to help them identify what content is meaningful. Search engines use links to fill in the gaps. Proper […]

Link building

Google SEO: Which Link Building Methods Work Best Today

Simply put, link building means other websites link to yours. All business owners and marketers should be involved in this activity to increase traffic and increase the visibility of their website. Why do you know about link building? Backlinks continue to be an important part of how a search engine decides which pages rank with […]

Link building

A comparison of domain authority checkers for link building

Should Domain Authority Checkers Be Part of Your SEO Toolbox? A few years ago I wrote about Moz’s domain authority and the fact that it does not represent Google PageRank. No third-party metrics do. We still love metrics, however, because they give us a quick method of determining how good a site is for our […]

Link building

3 Best Practices in Linking for Crisis Awareness

Here we are in March 2021, about a year since the COVID-19 pandemic really took hold in the United States. As the health crisis rages on, many SEO professionals have questions and concerns about running link serving during a pandemic. Over the past year, my team has had to find ways to continue to deliver […]