Link building

Why guest blogging is the worst link building strategy

Five years ago, I decided to link to my personal site, and my weapon of choice was guest blogging. I was only looking for high quality links and only featured my posts to high profile blogs like Moz, CXL, Social Media Examiner, Entrepreneur, and other big stars. Fortunately, my efforts were not in vain and […]

Link building

Link building tips for 2021

Linking is the process of creating one-way hyperlinks, also known as backlinks to a web page, in order to increase the efficiency of the web browser. Content promotion, building functional instruments, email delivery, fractured backlinks, and public affairs are traditional backlink techniques. Browsers such as Yahoo! were the main strengths at the time. But also, […]

Link building

Tangential content is the link building tactic your brand lacks

Branded content is crucial for many reasons: communicating the value of your product / service, helping people make purchasing decisions, providing relevant information to your primary audience, etc. But if your marketing goals include getting high quality backlinks, building brand awareness, and increasing your organic traffic, tangential content should be part of your content strategy. […]

Link building

Google EAT, link building and the future of SEO

I was talking to Karl Hindle, our CEO and resident SEO nerd, about the latest Google Core Algorithm update. My concern was whether our customers would be affected by this update. His response confirmed what I suspected: “If you do white hat SEO, these updates rarely hurt and often help your rankings over time.” Now […]

Link building

Effective link building for B2B marketers

Developing your backlink profile is an essential part of your B2B marketing efforts. But if you’re new to link building, it can seem daunting at first. Don’t worry, though. In this article, you will learn how to build the kind of links that get results. What is link building? Link building is actively trying to […]

Link building

3 things you should know

Anchor text is a hotly debated topic among SEO professionals. “Exact matches are the best!” “ “Never get an exact match unless you take advantage of Google’s penalties!” “ “Natural all the way.” Unfortunately, neither of these feelings are helpful. Is Anchor Text Really Important For Link Building And Improving Rankings? How can you avoid […]

Link building

4 link building techniques to follow in 2021 [Round-Up Story]

The rules for bonding have changed at a rapid pace and businesses have no choice but to follow the transformation. Google prefers websites that practice link building to rank higher in search engine results. Marketing experts turn their attention to link building. The best way to start your journey is to ask for backlinks and […]

Link building

The key to building business relationships

Organizations that have significant brand equity, or are working to develop it, will have a gold mine of untapped linking opportunities scattered across blog, influencer, and news sites. While good PR teams are great at getting their company, brand, or product story publicized, they don’t always have the direction, or it’s beyond their reach to […]

Link building

6 best practices for bonding at the enterprise level

The size of your business has a profound influence on your marketing strategy. Many big brands or websites inherently have an unfair advantage over businesses and smaller brands: name recognition, reach, a much larger budget to work with, and additional resources in other departments. Take all of these benefits into consideration when planning your next […]

Link building

Link building: how to use “tangential content”

Links remain crucial for search engine optimization. But it can be difficult for B2B brands to bond, especially when nothing major is happening or a big change at the company level is not happening. But there are ways to bond throughout the year, regardless of what’s going on internally. The way to do this is […]