Google’s EAT principle – which stands for expertise, authority, and trustworthiness – is how the search engine determines the value of content on the web. But what does it mean for content to reflect expertise, authority and reliability? “Expertise, to me, is the amount of knowledge you have in an area,” Kevin Rowe, Founder and […]
Lofi is a simple and very quick tool to use in case you need copyright-free music: everything it generates is random. Content creators know that Sometimes listening to music is a headache. The question of copyright, pages with different paid subscriptions, the impossibility of creating your own pieces… The problems you encounter are many, but […]
[ad_1] If you’re new to SEO, it can be easy to get carried away by common link building myths. Link building is key to increasing your site’s visibility, but doing it the wrong way can cost you more than views and time – it could kill your site in Google’s eyes. I hope I can […]
[ad_1] Google’s John Mueller answered a question about natural links and mentioned that link building awareness is okay as long as certain lines haven’t been crossed. Create quality content and get links to it The person asking the question had just received an answer to their question about link exchanges. So now he was commenting […]
[ad_1] Let’s face it, bonding is hard. It’s hard for businesses to create content that people want to link to. It’s hard for businesses to find contacts on the right websites, who want to link to the content you’ve created. And it’s hard to know which links will have a positive impact on your SEO […]
[ad_1] Opinions expressed by Contractor the contributors are theirs. The following excerpt is taken from the book by Garrett French and Eric Ward Ultimate Link Building Guide, 2sd Editing. Buy it now from Amazon | Barnes & Noble | itunes or click here to buy it directly from us and SAVE 60% on this book […]
[ad_1] Simply put, link building means other websites link to yours. All business owners and marketers should be involved in this activity to increase traffic and increase the visibility of their website. Why do you know about link building? Backlinks continue to be an important part of how a search engine decides which pages rank […]
[ad_1] Organizations that have significant brand equity, or are working to develop it, will have a gold mine of untapped linking opportunities scattered across blog, influencer, and news sites. While good PR teams are great at getting their company, brand, or product story publicized, they don’t always have the direction, or it’s beyond their reach […]
[ad_1] Links remain crucial for search engine optimization. But it can be difficult for B2B brands to bond, especially when nothing major is happening or a big change at the company level is not happening. But there are ways to bond throughout the year, regardless of what’s going on internally. The way to do this […]
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[ad_1] As the CEO of a full-service digital marketing agency, I see far too many marketers and website owners subscribing to outdated link building practices in an attempt to improve their SEO. Unless these practices are nipped in the bud early on, they can actually have the opposite effect. The truth is, many link building […]
[ad_1] You already know some of the most common methods of bonding: Unfortunately, most of them are either too expensive, too long, or too saturated. Instead, tap into these three alternative link building strategies that can dramatically improve your link acquisition rates. 1. Method of taking control of the subject Hunting for broken links is […]
If you want to rank well in organic search, you need links. Google told us, revealing that links are one of the top 3 ranking factors. Quality links increase a page’s overall authority and trustworthiness. Quality links to multiple pieces of content can steadily increase domain-wide rankings over time. Not too long ago, link building […]
[ad_1] Growing competition in online marketing makes it difficult to get brand awareness for your content.
Affiliate link building is like commission sales for the 21st century. The concept is simple: with an affiliate marketing program, brands and businesses select top influencers to promote a service or product using a unique affiliate link. Affiliate link building offers businesses the opportunity to generate additional sales through user-generated content. Profits are shared with […]
[ad_1] Whoever coined the term “content is king” didn’t warn us that all of the steps are necessary to create some kind of link-worthy content. It’s easy enough to write your copy, post it to your blog, and call it a day, but the “king†part only comes when you structure your content to be […]
[ad_1] Together these two methods can be used to create a well optimized and high ranking website. Link building remains one of the most important factors in SEO. A study of 1 million SERP results showed that the number of domains linked to a page is the most important factor in terms of ranking. In […]
Link building. What’s the point? Absolutely everything. But seriously. Generating high quality links to your website is not only useful for building authority, it also helps to: Generate referral traffic. Increase brand visibility. Reach new audiences. While the many benefits of link building are clear, SEO professionals are challenged to select the tactics that will […]
I’m going to start this like every other article you may have read on link building. Link building is hard. This statement is true for every business. That’s why every article about link building mentions it. But when you’re a small business, it’s even harder. You probably don’t have a dedicated in-house SEO. You also […]
Companies have recently started paying our marketing agency for link building services. It used to be something we did for our own company, but never officially offered as a standalone service. When launching this service, we needed a few reliable link building strategies to drive results. After trying and testing about 20 different tactics, here […]
Although Google’s algorithm is constantly reaching new heights, with the use of progressive machine learning and AI, a solid and effective link building strategy remains one of the most important ranking signals and a key pillar of any comprehensive SEO strategy. There are many ways to build links for SEO and some people swear by […]
While link building is one of the hardest parts of SEO, it can also be one of the most rewarding. The key to successful link building is developing the right content strategies and dissemination techniques, as this will make it easier for you to build quality links and increase the visibility of your landing pages […]
Broken links are an epidemic. A recent study Rowe Digital (full disclosure: this is my company) reviewed 90 publishers and websites and found over 65,000 broken outbound links (i.e. links with 404 errors). Broken link building has been around as a strategy for many years, but its approach has been continually refined and perfected. In […]