Link building

The pros and cons of link building for search engine optimization


Tons of SEO pros and webmastars almost collapsed in front of their keyboards following the Google Penguin and Panda updates. SEO pros thought – “link building is dead …” and that was a huge concern – to put it lightly. However, as time passed and webmasters and SEO professionals adjusted to the change, the fear of link building for search engine optimization (SEO) faded. In fact, the initial reaction was a bit over the top.

Link building continues and should / must continue, as this is a critical aspect of search engine optimization. All search engines are link driven.

That said, we’re going to move forward with more information on link building, which you may find exceptionally useful and informative.

Misconceptions About Link Building That Should Be Disregarded Immediately

– Don’t create links and make sure your content is amazing. This is far from the truth… In fact, even Google’s Matt Cutts said, “Links are still the best way we’ve found to find out how relevant or important someone is…”

This statement came from the leader of Google’s web spam team. The guy who released the Penguin and Panda updates to begin with. So maybe now we can all just relax and try to breathe again? May be…

You see, although backlinks are still a vital aspect of SEO and it’s also one of the best methods search engines use to rank and index content – the old method of link building is now a thing of the past. . Those days are over!

Google is now targeting particular types of link building methods / strategies. These particular strategies are ones that should be avoided by webmasters and SEO professionals or risk the algorithm and manual penalties, which Google has the power to maintain at all times.

Things to avoid when backlinking

Google’s goals and hopes with the implementation of Penguin and Panda were to get rid of the spammy and suspicious link building shenanigans. That was all. In a nutshell, stay away and don’t use “quick fix” link building tips. For a very long time, website owners and webmasters have invested a lot of time and money in exchanging links with other websites to increase page rankings.

However, these link building methods offered nothing of value to users. Their very existence consisted of developing as many links humanly as possible and fooling search engine algorithms to advance the rankings of a website’s pages. These are the types of link building methods that Google discourages and now, with the implementation of Penguin, if these unethical link building strategies are used by anyone, you will be penalized quite heavily for de. such practices.

Do not use the following link building tactics:

1. Cross linking or exchanging links with other web pages for the sole purpose of creating a link tree to increase page rankings… This is the type of tactic that should be subjected to a lethal injection. DON’T DO THIS!

2. It is not recommended to place links to a website on low value directories because the majority of these online directories are not good. You will be able to tell the difference between low value online directories and very good ones. Make sure they are applicable and relevant to your business, industry, and / or niche.

3. Guest Blogging or Guest Posting for the sole purpose of inserting a keyword, stuffed links in the body of the content are also a big NO, NO! As mentioned above, you will know which are the high value blogs based on domain authority or social shares.

Below are some great link building tips …

4 tips for safe and effective link building strategies

Now that we’ve established some unethical link building tactics and are well and truly targeted by Google – we’re ready to move forward on what we should all really be focusing on – which are. four basic building principles, which will make your link building efforts invaluable and your SEO campaigns a total success!

Stellar and quality content. We’ve said it a few times, but once again, it won’t hurt… Creating quality content is vital! High quality content delivers value to users online. Hence, you will naturally / organically earn quality, user-friendly, and Google-approved links. In addition, it will also develop “Link Earning”. If you continue with engaging, high-quality content, your website will eventually be recognized and your link building will go into autopilot mode.

Keep the links applicable / relevant. Google relies on your inbound and outbound links to stay relevant. For example, the links should be connected to other web pages that have an organic and direct link with your business, industry and / or niche in your business. Example: If you have a website that offers professional cleaning services and it links to a website that has professional cleaning supplies, that would make perfect sense for Google rather than referring to a fly by night medical device company .

Less is more. With the new ways of bonding, less is definitely more! Using just a few links from a small number of high quality websites is much more useful than using a large amount of links from low quality, spammy and suspicious websites. Quality over quantity will triumph in the link building journey. Focus on deep linking when looking for high quality websites.

Investment in social media. Social media networks and / or platforms are more important than ever. While shares or likes on Facebook aren’t seen as links, they are still a great way to get your message out. Moreover, it will increase your brand visibility and attract users to your website. The content, which is shared through social media platforms, will organically boost and improve a website’s visibility. It is recommended that you use tools, such as HootSuite or Buffer, so that you can schedule social media posts in advance.

As you know, the world of SEO is constantly changing and although it can get overwhelming at times, it is up to SEO professionals to adapt to these changes, so that your website stays up to date and becomes even more successful. and fruitful. So when you hear people say link building is dead know that this is a complete misconception and link building continues to be a valuable aspect of SEO practices.